What is a PR/FAQ?

A PR/FAQ is a document that combines a press release (PR) with a frequently asked questions (FAQ) section. The PR/FAQ is a powerful tool for communicating with the media and the public. It provides journalists with the information they need to write a story, and it answers the questions that the public is likely to have about the topic.

Structure of a PR/FAQ

• Headline: The headline should be short and attention-grabbing.
• Lead: The lead should summarize the main points of the PR/FAQ in one or two sentences.
• Body: The body of the PR/FAQ should provide more detail about the topic, including quotes from key stakeholders.
• What are you launching: describe the product launch in 2-3 sentences.
• What is the customer problem: describe the customer problem.
• What is your solution: explain what is your solution to the customer problem.
• Quotes: The quotes section should include quotes from key stakeholders, such as the CEO or a spokesperson.
• How to use the solution: steps on how a user can use your solution
• Call to action: How does the reader start using the product.
• FAQ: The FAQ section should answer the most common questions that the media and the public are likely to have about the topic.